Active Lifestyles are redefining Senior Citizen Advertising
Commercial Concept of a stressed out Businessman
Taking a creative concept and turning it into an image that can be utilized in the field of commercial photography is a process born from personal experiences. I was inspired by a recent conversation with a friend who was complaining about his desk job. Listening to his words like burden, drudgery, frustration, headache, overworked, trapped, and stress, helped me solidify the concept. It also helped me sympathize with his plight. I don’t do well under fluorescent lights either, ugh.
The pressures of business, in the modern world, and how that stress effects a typical office worker required a cold desaturated color palette, with a gritty harsh feel. No warm and friendly sunshine colors need apply. And for this heartless environment where only endurance and frustration can thrive, the harsh studio lighting was created using gridded modifiers and bare bulbs.
And if I can stir a little humor into the conceptual recipe, all the better.
As the expression goes, “It’s funny because it’s true”.
Commercial Concept of an Frustrated Businessman unable to reach for help
Commercial Concept of a Overworked Businessman under Pressure
Related posts
Thanks for the post